UK Embedded Finance: Market Landscape Report

Financial services leadership teams evaluating the UK embedded finance space had no consolidated view of the market. Existing reports were either too broad to be actionable or too technical to present to a non-specialist board. There was no clear picture of where the real whitespace was for a B2B entrant.

Conducted a structured landscape analysis across the UK embedded finance market, mapping key players across banking-as-a-service, payments infrastructure, and lending verticals. Layered in regulatory context from FCA publications and cross-referenced partnership models across 15 or more active players. Structured findings into a board-ready presentation format prioritising strategic implications over raw data.

A 20-slide strategic landscape deck covering market sizing, player categorisation, regulatory tailwinds and risks, partnership model analysis, and a whitespace map identifying three viable entry positions for a B2B entrant.

Delivered to a financial services leadership team as direct input into a market entry evaluation. The framework was used to shortlist two target partnership models and informed the organisation's 2025 product positioning discussion.