Writing

Articles

On strategy, competitive intelligence, market research, and the ideas that shape how organisations think and compete.

February 2026

AI and Banking: The Intelligence Layer Nobody Talks About

The real AI opportunity in banking isn't customer-facing. It's in how banks understand markets, competitors, and risk in real time.

April 2025

Research in the Age of AI: What Changes, What Doesn't

AI can synthesise faster than any analyst. But the judgment calls, what to look for, what to trust, what it means, still belong to humans.

January 2025

The Year Fintech Grew Up: Reflections on 2024

2024 was the year B2B fintech stopped chasing growth at all costs and started asking harder questions about sustainable value. A look at what shifted.

November 2024

What Good Executive Communication Actually Looks Like

The best strategic insight in the world fails if it can't be communicated clearly upward. A guide to writing for decision-makers.

August 2024

Positioning in a Crowded Market: A Framework

When every player in your category sounds the same, differentiation becomes a research problem before it becomes a messaging problem.

May 2024

The Intelligence Gap in Financial Services

Banks and NBFCs are sitting on enormous amounts of internal data. The gap isn't collection. It's interpretation. And that's a strategic problem.

February 2024

GTM Strategy Is Not a Launch Plan

Go-to-market is one of the most misused terms in B2B SaaS. Here's what it actually means and why most companies confuse motion with strategy.

November 2023

Why Your Competitor Analysis Is Probably Useless

A standard competitive landscape tells you what already happened. What you actually need is a framework for what your competitors are likely to do next.

September 2023

The Quiet Advantage of Boring Industries

Mature, unsexy industries consistently outperform on margins. Here's what strategy consultants can learn from sectors no one wants to cover.

June 2023

What UK Fintechs Get Wrong About Market Entry

Entering a new market isn't a distribution challenge. It's a positioning challenge. The UK fintech space is full of capable products that never found their footing.

March 2023

The Research Trap: When More Data Means Less Clarity

Most strategy teams don't have a data problem. They have a prioritisation problem. Here's why the best insight work starts with fewer sources, not more.

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