Insight-to-Deck
- UK market ~£4.2bn, growing fast
- Incumbent banks slow to respond
- 3 main BaaS players but no clear winner
- Regulatory tailwind from FCA sandbox
- Client wants B2B entry angle
- SME payments biggest whitespace
- Competitor X just raised Series C
- Partnership model vs direct unclear
- Timeline: board presentation in 2 weeks
Situation
The UK embedded finance market is growing rapidly, with incumbents yet to consolidate a leadership position in the BaaS segment.
Insight
The SME payments vertical represents the clearest whitespace for a B2B entrant, supported by FCA sandbox activity and unmet demand.
Implication
A partnership model with an established platform reduces time to market and regulatory burden versus a direct entry approach.
Recommendation
Prioritise two to three platform partnership conversations before committing to a product development timeline.
Consultants and analysts consistently spend more time on slide structure and formatting than on the quality of the thinking behind it. Raw research notes are rich with insight but require significant effort to translate into a presentation-ready narrative that works for a senior audience.
Built a tool that takes raw research notes, bullet points, or data as input and returns a structured presentation outline with a clear narrative arc. The tool applies a consistent communication framework, situation, insight, implication, recommendation, to organise unstructured input into something ready to be built into slides. Iterated on output structure based on what senior stakeholder presentations actually require.
A working interface with a split-screen layout: raw notes on the left, structured outline on the right. Output includes slide narrative suggestions, section headings, and a one-paragraph executive summary suitable for a cover slide or email brief.
Cuts the time between completing research and having a presentation-ready structure from hours to minutes. Particularly useful for time-pressured briefs where the thinking is done but the communication work has not yet begun.